Welcome to ¡Viví el maule!

We promote the Chilean region of El Maule, helping technological development and connectivity between MSMEs, which allows expanding its visibility in the tourism sector.

PROJECT GOALS

Online marketing

Extend the stay of tourists who come to the country for shopping so that they can stay in Maule and enjoy the mountains to the sea.

Tourist positioning

Make Maule a destination that is a tourist power in the country, an example of association and promotion of entrepreneurship.

Heritage education and dissemination

Rescue the patrimonial value and place it in an attractive historical context. In this way a Maulina identity is formed, of which the citizen is the main actor of destiny.

DIFFUSION

• Online campaigns in specialized media.

• Story development through influencers from both countries
of the outdoor tourism segment for long-term
campaigns.

• Development and interaction on social networks Instagram,
Facebook and Twitter.

• Grouping and segmentation of tourist offer according to
activity and similarity.

• Offline Media Plan (specialized newspapers and magazines).

• Development of audiovisual history.

MESSAGE I LIVED EL MAULE IN THE PROVINCE OF MENDOZA

• Experience the Cordillera.

• Wine and heritage routes.

• I lived the experience.

• Taste the ancestral vine.

• The Carmenere route, unique terroirs.

• Intimate Chile: Fair Trade.

• Adventure Tourism and Sports in full.

• The hidden Patagonia of Linares.

• Holidays and water sports on Lake Vichuquen.

COOPERATORS AND PARTNERSHIP

We want all Maule entrepreneurs from
MSMEs to large companies, to join the campaign, to
turn El Maule’s destination into an important sector
for tourism development of the Country and in a place with
identity.

People empowered with their destination and heritage,
knowledge of tourism service, technology and
sustainability.

Types of contributions:

• Cash contribution for international
joint promotion.

• Contribution with exchange to deliver prizes and products
that promote the destination.

• Be part of audiovisual development, cooperating with
product development.

Invitación a través de...

Deportes Outdoor

• Extremos
• Acuaticos

Turismo intereses especiales

• Enoturismo
• Gastronómico
• Pesca

Rostros e influencers

• Online/Offline
• Patrocinios
• RRSS